What exactly is Fair Trade, and why do we believe in it so much? It’s a term that gets thrown around a lot and can be controversial at times, with many critics saying that it doesn’t actually benefit workers. Because the Fair Trade economic model is at the heart of our mission as a social enterprise, we wanted to give you a history of the movement, why we chose to become Fair Trade certified, and how Fair Trade actually does make a difference in the lives of millions of cotton farmers in India.