Six Powerful Celebrity Women Making Their Mark with Sustainable Brands

These six celebrity women are forerunners in the fight for ethical products and sustainable living

Both influential and compelling, celebrities have the power to make great sustainable and healthy change in the lives of others, whether that be through education, raising awareness or promoting safe, healthy products for all parties involved.


Gwyneth Paltrow – goop

Image via Vanity Fair

Image via Vanity Fair

Gwyneth was first noticed from her successful films in the 1990s. She now is proudly the winner of an Academy Award, a Golden Globe, a Primetime Emmy and two Screen Actors Guild Awards. Her most recent movie, Avengers: Endgame, holds the record for the highest grossing opening weekend.  

Gwyneth owns lifestyle and natural health company goop, founded in 2008. In addition to selling products, she and her team use goop as a blog to feature travel suggestions, recipes, shopping hotspots and health tips.

 Goop works to educate and inform about sustainable products in all areas of life.

Goop features its own beauty lines, goop by Juice Beauty Skincare, goop Fragrance and goop Clean Beauty shop. All of these products are clean, non-toxic and made without harmful ingredients such as parabens, phthalates, chemical sunscreens, synthetic fragrance and BHA.

Goop’s travel section features sustainably minded travel tips for those with climate change in mind.

Read and shop goop here: https://goop.com


Jessica Alba – The Honest Company

Image via the Honest Company

Image via the Honest Company

Jessica Alba got her start in acting during the early 2000s, starring in movies and TV shows. She co-founded The Honest Company with three others in 2012. The company name is inspired by her first child’s name, Honor. She began her brand with safe baby products, free of 1,300 chemicals deemed unsafe in Europe, only a dozen of which are banned in the United States.

She has also been seen lobbying in congress to make testing of consumer products much more through.

“I founded the Honest Company because I wanted safe, effective products that perform. After all, you shouldn’t have to choose between what works and what’s good for you.” – Jessica Alba

In September 2015, Honest Beauty was launched separately from the Honest Company, featuring beauty products instead of baby items. These products can be found in Target, Ulta Beauty, and Walgreens in the United States, all of them free of parabens, sulfates, chemical sunscreens, phthalates and petrolatum.

Shop the Honest Company here: https://www.honest.com


Stella McCartney - Stella McCartney

Image via Harper’s Bazaar

Image via Harper’s Bazaar

Stella McCartney showed her first collection in Paris in 2001. She herself has been a vegetarian for her entire life and does not use fur or leather in any of her designs. She and her brand offer high-end clothing for men, women, and kids as well as accessories, eyewear and perfume.

The campaign for her AW17 collection was shocking to some consumers, as it was shot in a landfill.

"The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path," said McCartney. "Our man-made constructed environments are disconnected and unaware of other life and the planet, which is why there is waste."

This campaign was in partnership with the Ethical Trade Initiative, and she has also partnered with like-minded companies such as Parley for the Oceans. With Parley for the Oceans, she designed a sneaker for Adidas made from recycled plastic bottles.

Stella and her team are making waves in the fashion industry by bringing sustainability and other important issues to light. The brand aims to reduce their impact wherever possible and carefully selects their supply chain to ensure dignified labor.

Shop Stella McCartney here: https://www.stellamccartney.com/us


Miranda Kerr - Kora Organics

Image via thegrovela.com

Image via thegrovela.com

Miranda Kerr is an Australian model, best known as a former Victoria’s Secret Angel. In 2013, she was the second highest paid model, earning 7.2 million that year alone. Her brand, Kora Organics, launched in 2009. The range of organic makeup and skincare can be found in Sephora stores in the US, and in over 200 Australian stores.

The line features a special ingredient called “Noni”, a superfood fruit and all products are energized with rose quartz.

 All products are certified organic in accordance with COSMOS standards and cruelty free as well as free of sulfates, parabens, synthetic fragrance, synthetic colors, and other toxic chemicals.

Miranda uses her brand to highlight the importance of clean beauty, and advocates for change in the makeup industry.

Find Kora Organics here: https://us.koraorganics.com


Gina Rodriguez – Naja

Image via Naja

Image via Naja

Gina is best known for her starring role in the TV series, Jane the Virgin. She also owns a production company I Can I Will Productions. Gina is the co-founder, partner and advocate for the brand Naja.

Naja is a women’s lingerie and activewear brand that is centered around empowering women and preserving the environment. Naja’s factory primarily employs single mothers or female heads of household who receive above average pay, benefits and additional perks.

Naja also runs a program known as Underwear for hope. This program employs women in Colombia to make garment bags, offering these women consistent employment, benefits and wages. All of Naja’s products are printed digitally to save water, and many are made from recycled materials.

Naja is a product of our passions, a love for beautifully designed things, a bit of rebelliousness, and a deep desire to make the world a better place.” – Naja Website

 Shop Naja’s women empowering products here: https://www.naja.co


Lauren Conrad - The Little Market

Image via laurenconrad.com

Image via laurenconrad.com

Lauren rose to fame during her 2009 show, The Hills. She is the founder of two fashion lines and is the co-founder of The Little Market, a Fair Trade store. Lauren and Hannah Skvarla stock handmade artisan products from around the globe. The store features products like candles, baskets, gifts, bags and other home items.

The Little Market is a nonprofit, where all sales revenue is put back into the company and to artisans who make the product. Additionally, they are members of the Fair Trade Federation and Alliance for Artisan Enterprise. In 2019, The Little Market opened their first brick and mortar store in 2019 in Pacific Palisades, California. They aim to empower artisans across the globe, to preserve artisanal techniques and feel a responsibility to help others. They partner with more than 65 artisan groups in 25 countries.

“We seek to empower female artisans to rise above poverty and support their families.” – Lauren Conrad

Read more about The Little Market’s artisan groups here: https://www.thelittlemarket.com/pages/meet-our-artisan-partners


Gallant International

Gallant is also paving its way for environmental and social change, just like these six celebrity women. We proudly make all of our products from GOTS Certified Organic cotton, ensuring environmental protection and safety for farmers, workers and consumers. Our products are also Fair Trade, ensuring legal/living wages, benefits, no child labor and Fair Trade premiums.

 We offer custom organic certified tote bags, custom muslin bags, custom cosmetic bags, custom tea towel, aprons, beach bags and other amazing, earth and people safe products. Check out our products today: https://www.gallantintl.com